The Three Stages of Video Production
It’s pretty clear that video production is a huge asset for any business or organization. A great, high-quality video can increase brand awareness and customer traffic to your website, as well as display your products or services in a way that’s much more appealing than a block of text. Videos increase the time your potential customer is on your website, which in turn increases your search engine rankings. Videos can express your business’s personality, and provide an outlet that appeals to all audience types.
We know the benefits of video production, but what exactly is it? There are three main parts to video production. In this week’s Firebrand Videos blog, let’s rewind and reveal the process from start to finish.
Stage 1: Pre-Production
The first step in the video production process is pre-production. This phase of the process is where we begin conceptualizing your vision and planning it all out. Together, we will create a strong idea for your video. At this time, it’s important to decide on the logistics of your video, such as your target audience, your message, your filming location, etc. Then, we start working on the scripting, casting, and production design.
A well-developed pre-production stage will make your video more professional in the long run by creating a strong foundation. The filming team will know their direction, and the editing team will have a great guide once your video gets to that stage.
Stage 2: Production
Now we can get to the fun part - filming! This is where we start to execute your vision and turn it into a reality. We will film on a set, or at your desired location, with any essential equipment. Some of the gear will include proper sound equipment, make-up services, and lighting. Once everything is perfectly set up, we can begin video recording. Several shots will be taken at this time, but it will be the editing team’s responsibility to piece all of the footage together in a way that most accurately reflects our plan from pre-production.
Stage 3: Post-Production
The final video production stage is post-production. Your video will now be edited and personalized with visual and audio materials. We can add elements like motion graphics, quality royalty-free music, color correction, and voiceovers to the footage. Post-production is the phase where your video begins to stand above the rest with an original look and sound that truly embraces your business.
Not sure which services you need?
At Firebrand Videos, we are a full-service video production company, meaning we can fully develop and execute your vision from beginning to end. Our mission is to create quality, professional-grade video content at an affordable price. We shoot for excellent communication with you to ensure your utmost happiness with the project. If you know you only need one or two of these video production services, we can still help you! Our experience allows us to seamlessly collaborate with other production teams. No matter the video type you may need, Firebrand Videos is here to help!