Video Production: Types Of Video Production

Types of Video Production

By now, you likely know that video production offers value for your business in a variety of ways. Whether you’re looking to increase brand awareness of conversion, educate potential consumers on your product or service, or provide short, snackable clips to help share information about your business, video production is great for all of those things. However, there are a wide range of types of videos that offer different benefits for your specific business, and understanding which type best suits your needs can be a challenge. In this week’s Firebrand Videos blog post, we discuss each type of video available for your business.

Firebrand Videos has been a leader in video production services for years. We have the experience, knowledge, skills, and industry-leading technology and equipment to help you produce premier video content for your unique business. Whether you need pre-production, production, or post-production services, our team of experts in Atlanta has got you covered! Read this week’s blog post to learn about types of videos that would potentially benefit your business and schedule an appointment with Firebrand Videos today!

Types of Videos

Below, you’ll find a number of different types of videos that may work for your business. Our team here at Firebrand Videos can help you determine which type is right for you. Contact us in Atlanta to learn more about our specific video production options or to schedule a time to speak with us.

Tutorials and Explainers

Tutorials and how-to videos are among the most popular types of video content in today’s world. They range from content about DIY home projects to food hacks and quick fixes.

These types of videos typically explain a process to the audience watching so that the audience can learn to do it on their own. When it comes to brand applications, these types of videos are great for demonstrating and explaining the functionality of products or services. They are especially helpful if you’re selling a complex product and need a quick, simple way to explain to potential customers how to use it.

Behind the Scenes

Depending on your product or service, potential customers might want to get to know a little bit more about your company before they decide to buy from you. What goes into making your product or services? What is your company culture like? What’s your mission and how did you decide on it?

These types of videos can be very useful for businesses who offer unique products or services, or have an inspirational purpose or mission that they would like to share with the world.

It can also be helpful to include an actual employee from your company in the video, so that they can give an accurate description of what working at your company is like behind the scenes. This can help viewers engage with your company on the most human of levels.

Brand Videos

A brand video or brand film is a type of video that may be a bit longer, but it works to really give people an exact idea of what your brand is and what you can do for them. They dive deep into brand vision and values. These can be a great way to showcase your mission and your scope, as well as your products or services.

Customer Testimonials

What’s easier than having a former customer sell your brand to new customers? With a testimonial video, you can do just that! When prospective customers see how excited others are about your product or service and your brand, they’re much more likely to be able to imagine purchasing what you have to offer.

The key to success when using testimonials is to include actual customers, not actors. You want people who are genuinely satisfied because believe it or not, people can tell. We recommend offering incentives such as discount codes or free products for satisfied customers who agree to be part of your customer testimonial videos.

Entertaining Videos

You want whatever video content you produce to be fun and exciting, but there is a type of video that focuses solely on creating entertainment for your viewers. Entertaining videos are designed to educate, inspire, and entertain people, and they are a proven way of getting the attention of users and converting them.

When people laugh or have fun watching your video content, they’ll be more likely to purchase your product or service.

Live Stream

A live stream is an interesting way to show people what is happening right as it’s happening. It cuts out all artificial editing, so that viewers can watch everything live and raw. On social media, live streaming is extremely popular, as it gives us a similar feeling to watching live TV. Live streaming also gives you more of a chance to interact with potential customers on the spot than other types of video production do.

Interview Q & A Session

Interview Q & A sessions allow your company to interview entrepreneurs and marketers in the industry to help grow your brand.

These types of videos are great for building brand awareness and authority for a range of reasons. First, they allow you to align your brand with an industry leader or inspiring person. They also help you establish authority by gaining input from a respected person and they give your audience an intimate, personal experience, especially when someone in your company or industry answers prominent, hard-hitting questions.

Video Emails

People enjoy watching videos. They are a quick, fun, entertaining way to understand what they need to know without having to scroll through pages and pages of text. That’s why, when you include the word “video” in your email subject line, people become 19% more likely to open the email than they would’ve been previously.

Follow these tips when including videos in your email marketing.

Keep it short: You only need a video that is one to two minutes long.
Be concise: There’s no need to beat around the bush. Just say what you have to say right away.
Include a call-to-action: Make it clear what you want your viewers to do at the end of the video or email and include a link to get there.

Rely on Firebrand Videos for Help With Your Video Production

Here at Firebrand Videos, we know that videos can make or break your brand. That’s why we use our technology, experience, skills, and industry-leading equipment to help you create the best videos possible.

We offer a wide range of video production services, from pre- to post-production. Whether you need script writing, editing, or anything in between, our team of experts in Atlanta can help!

Reach out to Firebrand Videos today to get started!