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Your Guide to CTAs in Videos

When it comes to marketing for your business, there are some key elements that every strategy should include. One of the most important elements is a call to action (CTA). In this case, the specific marketing strategy we’re referring to is video production, which offers numerous benefits for your brand.

There’s nothing more frustrating than creating an awesome video that gives the perfect overview of your product or service, but just doesn’t get the conversions you were expecting. This week’s Firebrand Video blog post discusses the importance of incorporating CTAs in each one of your videos to help ensure your video does exactly what it’s intended to do for your brand.

Firebrand Video offers a range of video production services to help you expand your brand, from pre-production services to post-production editing. Our mission is to create quality video content in a professional manner for each and every client we work with. Read this week’s blog post and contact our team in Atlanta to get started with video production services today!

What Is a CTA?

A call to action to the action you want your audience to take. In the case of a video, a CTA lets your viewers know what to do after watching your video, which turns your message into an action. CTAs can direct people to your website, encourage a sign-up or phone call, and more. Your specific CTA will depend on your goals and what your business does.

Why Are CTAs Important in Videos?

CTAs are important in every form of marketing, and video production is no exception. When creating a message for your viewers, no matter the form, it’s important for you to remember that it’s a form of communication, which means that there are two sides: a sender and a receiver. As the sender, you have your goals (brand recognition, customer base expansion, increased sales, etc.), but the receiver also has goals of their own. Typically, these goals involve finding something interesting or useful within your message so they can get something out of it.

So you aim to create great video content that draws (and holds) the attention of each viewer. That’s great, but now what? The important part is that now that your viewers are hooked, they need to know precisely how to get what you’re offering, and a CTA provides them with that.

It’s critical to let people know what they should do after watching your video, otherwise you are wasting your money and the time of both you and your viewers.

Call to Action Examples

Depending on your product or service, you may have different actions that you want your viewers to take. Here are some examples of call to actions.

  • Visit your website: Direct viewers to your homepage, a landing page, or a specific service page.
  • Call a number: If your business operates over the phone, leave your phone number so your viewers know which phone number to call. It’s important to make this one really clear.
  • Sign-up: If you’re aiming to get people added to your email list, leave a link for them to sign up and subscribe to your sales funnel.
  • Free demo: If you offer free demos of your product or service, this can be a really attractive way for customers to get a taste of your brand.

Where to Put Your CTA

When it comes to placing CTAs in your videos, you have three options. You can either place them at the very start of the video, in the middle of the video, or at the end of the video. You want to be sure that your CTA is completely visible, so we recommend stopping the entire video wherever you decide to place it.

  • Pre-roll: Placing your CTA at the very start of your video helps ensure that every single viewer sees it and has an opportunity to click it.
  • Mid-roll: This CTA can be placed anywhere between the very start and the very end of your video. This particular CTA placement is designed to target viewers when they are most engaged. However, if your viewers aren’t engaged and stop watching your video before they make it to your CTA, they won’t have the opportunity to click it.
  • Post-roll: These CTAs appear at the very end of the video to ensure that each viewer who clicks the CTA is highly interested in your brand.

Our team of experts here at Firebrand Video can help you decide which placement would be best suited for your videos.

Types of CTAs

There are different types of CTAs available for video production, and they include text, image, and HTML.

Text: A text call to action allows you to customize a clickable message that will be shown to your viewers before, during, or after your video.

Image: An image call to action shows a clickable image that you can customize and upload to your video.

HTML: An HTML call to action allows you to add scripts for specific HTML content to appear before, during, or after your video.

Each type of CTA has its pros and cons. It’s important to do your research to help determine which type would best fit the specific goals of your video. Our team can also assist you in choosing the type that will best suit your needs.

How to Write a CTA

Writing CTAs for your videos will depend on the factors mentioned above, but there are some important basics to understand. The most important aspect of your CTA is that it should fit your overall marketing strategy. This means that you should begin by planning the role of your video in your marketing strategy and base the video’s specific CTA on that.

For instance, if your products are sold on your website or you’d like to explain specific features but can’t fit all the info in your video, create a CTA that lets your viewers know they need to head to your site for more information.

Your call to action should convey the video’s main goal and strategy, depending on which stage of the marketing funnel your video is being used for.

Trust Firebrand Video

Creating a video for your company can feel like an intimidating process. That’s why our team here at Firebrand Video is here to help! We’ll help you with the video production process from start to finish, including scripting, casting, makeup, lighting, editing, and more!

We know the value of video production when it comes to your marketing strategy, which is why we’ll use our knowledge, tools, and experience to help you create unforgettable video content. Connect with Firebrand Video in Atlanta to get started today!