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7 Advantages of Video Production

As a business owner or employee, you’re always looking for ways to get creative when it comes to your marketing strategy. With modern-day technology, the same old standbys are no longer effective and are rapidly going out of style; instead, it’s up to you to find new, innovative ways to get your brand out there.

Video production is gaining popularity as a highly effective marketing strategy, and for good reason. This week’s Firebrand Video blog post discusses some of the important advantages that using video production offers for your business.

Firebrand Video offers comprehensive video production services for business in Atlanta and the surrounding areas. Whether you need pre-production, production, or post-production video services, our highly experienced team has got you covered. Read this week’s blog post and reach out to our video production team in Atlanta to schedule your video services today!

What Is Video Marketing?

Before we discuss the advantages, it’s important to understand what exactly video marketing is. Simply put, video marketing is a way to incorporate video footage into your marketing strategy. The first thing that may come to mind is a TV commercial. While this isn’t completely untrue, video marketing is more about establishing an online presence with your video content, instead of on TV. In today’s world, many people use streaming services, such as Netflix or Amazon, which omit commercials, so TV commercials don’t quite reach the same number of people they used to. However, people are constantly browsing online, in some form or another, so putting your videos there is a much safer bet.

There are many different types of video marketing, including live video content, interactive graphics, and more. The type you choose depends on your marketing strategies and goals. A professional video production team such as Firebrand Video can help you determine which type would best align with your needs.

We’ll help you understand and follow the latest trends, ensuring your videos reach as wide of an audience as possible!

So What Can Video Do?

Now that we’ve established a bit more about what video production entails, let’s talk about what it can do. If you’re unfamiliar with video marketing, you may be wondering what the whole point is. Firebrand Video is here to explain. Below you’ll find seven of the most important advantages that video production offers your business!

Improves Your Rankings

Now that Google has taken over the Internet, it’s critical that your business’ marketing strategy aligns with its regulations, including in regards to search rankings. Rankings in search engine optimizations (SEO) refer to your website’s position in the search engine results page.

Video production helps increase your rankings in a variety of ways. Because videos are compelling and enjoyable, they make information easier to digest, presenting it in an interesting way. Rather than having to scroll through page after page to get the gist of what a business does, potential customers can click play and get a short, sweet explanation of what your product or service is and why they need it.

As a result, this is a highly effective way to increase your customer engagement, increasing your visibility on search engines like Google. However, it’s important to note that any old video won’t do. Your videos need to be high-quality, informative, and optimized. Our team at Firebrand Video can help you understand which types of videos are best, creating high-quality productions that will surely increase your rankings.

Explains Products or Services

As mentioned above, it’s common for companies to include information about their products or services on their webpages. While we’re not saying this isn’t a valuable tactic, we do want to emphasize the importance of keeping things brief.

On average, users tend to spend about 45 seconds on each web page. If they become overloaded with information, they’ll click away, never fully grasping what your product or service is and how it will benefit them.

With videos, however, they’re a brief, engaging way for you to quickly explain your brand and why it’s important. People will be much more likely to finish a shorter, more interesting video than they will be to spend minutes scrolling through possibly irrelevant content.

Increase Conversions

In marketing, a conversion occurs when a potential customer completes a desired goal, such as filling out a website contact form or purchasing a product or service –– making conversions critical to the success of your business.

Statistics show that including a video on your website can increase conversions by up to 80%! That’s a lot of conversions.

Educate and Train Your Employees

When you think of video marketing for your company, you’re probably thinking of targeting potential customers. While it’s completely correct to assume that you do need to create video content that will appeal to them, you should also use video production to educate your employees as well.

Providing short, sweet, visually appealing clips about your business and brand can help give your employees a quick and easy rundown of exactly what it is you do and why your business will be valuable to those potential customers, making it easier for them to sell your products and services.

Build Trust With Clients

As a business owner, you’re aware that creating trusting relationships with your clients is a must. If people trust you and your brand, they’re not only likely to become a repeat customer, but they’re also more likely to spread the word about your business, expanding your customer base.

Video production allows these potential and current clients to get a glimpse behind the scenes of your business. Unlike solely text-based content, videos provide a more personal, engaging experience, giving people a better understanding of what your brand is truly all about.

It's Fun!

Owning a business is stressful. You have so many things on your plate every single day so you can ensure things continue running smoothly. We know that the everyday tasks of running a business can become tedious and overwhelming. That’s why one of our favorite parts about video marketing is that it’s fun!

Not only is video marketing more exciting for your clients, but for you as well! You don’t have to have a high-pressure, Hollywood-scene type of video production for you to create something awesome. However, we do feel that you and your team can have a bit of fun in the creation process! You want your video to remind people that your business is run by people with similar beliefs and values, but you should get creative in choosing how you do so.

Creates a Unique Type of Brand Awareness

Every business with a website can create some type of brand awareness through text-based content. You can continually explain what your business is and what makes it special, but here’s the thing –– when countless businesses begin using this same method, it becomes much less impactful.

Instead, why not give your customers a real-life, unique experience to help them become aware of your brand? Video marketing enables you to incorporate the personality of your own business so they really know who they’re working with and put some faces to names.

Trust Firebrand Video to Expand Your Brand

Choosing a video production company is overwhelming. You’ve got lots of options, but are they all high-quality? Probably not. And, when it comes to creating videos for your brand, you want something you’re proud of.

Our team at Firebrand Video has the experience, equipment, and skills to help your company create videos that will be sure to leave a lasting impression on each viewer. We use high-quality footage, production techniques, and sound equipment to ensure that your video looks and sounds completely professional.

If you’re in need of high-quality video production, reach out to our team in Atlanta today! We can’t wait to get to know more about your brand and help you share it with potential clients.